LOS ANGELES — IMG and Smashbox Studios have mutually decided to dissolve their five-year Los Angeles Fashion Week partnership, making next week’s Spring ’09 Mercedes-Benz Fashion Week at Smashbox Studios the final one.
This story first appeared in the October 9, 2008 issue of WWD. Subscribe Today.
“IMG basically said they wanted to concentrate on other markets and we’re interested in continuing to put on shows here,” said Dean Factor, who co-owns Smashbox with his brother, Davis Factor.
An IMG spokesman had no comment at press time except “that we are 100 percent focused on the current season’s event.”
Dean Factor confirmed he is in talks with various city officials, potential sponsors and local fashion organizations to “figure it all out,” but that it was not likely Smashbox would be able present the new fashion week for fall 2009.
“We are considering moving the event to other parts of the city, but it could also continue at our Culver City studios,” he said. “We thought it was a very good event, and the split was amicable.”