By  on April 17, 2019

In its latest “insights report” on Generation Z, Irregular Labs aims to offer a deeper understanding of the demographic’s mind-set by presenting the theme of “fluidity” and how it is shaping consumer behavior.

“The world is entering a period where borders, boundaries and binaries (gender and beyond) are dissolving rapidly,” researchers at Irregular Labs said. “Fluidity is a product of, and response to, that reality. One in which the rules and structures of old no longer apply.”

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