It’s denim, fully loaded. Digital solution firm Browzwear and Jeanologia, a sustainable technology firm for the finishing industry, have partnered to tackle and streamline inefficiencies in the denim sector. That means designers will be able to create, visualize and produce denim garments more efficiently and ecologically, the firms said today.
Browzwear’s 3-D design and workflow solutions aid businesses to produce less and and sell more, due to its data-driven insights and unique “true-to-life 3-D” technology. But its powers combined with Jeanologia’s expertise in sustainable denim and overall reduction of negative environmental impact through laser and eco technologies that reduce water, energy consumption and eliminate the damage of emissions and waste in the garment finishing process, allows for the creation of sustainably made, souped-up products.
The integrated technologies enable companies using the Browzwear platform to design in virtual 3-D and envision their designs with pinpoint accuracy, via photographic-quality renderings of Jeanologia’s finishes. In the production stage, instructions for the finishes are included with the garments, ensuring the finished physical product looks identical like its “digital twin,” the companies said.
Lena Lim, chief commercial officer of Browzwear, told WWD, “The fashion industry is responsible for approximately 20 percent of the world’s waste water. Traditional denim processing, with its harsh chemicals and enormous water consumption, is among the biggest offenders. It’s been said that making a single pair of jeans can use 500 to 1,800 gallons of water. Even at the low end, it’s completely unsustainable. By partnering with like-minded denim companies, Browzwear integrated with Jeanologia, to not only reduce the negative impact of denim manufacturing but to reduce the amount of wasted production altogether. Designers can see in photorealistic 3-D how their designs look with Jeanologia’s finishes, and the instructions for manufacturing are then delivered in error-proof digital files to the Jeanologia laser machine.” And Lim emphasized, “The end result is a product made correctly the first time.”
Sharon Lim, cofounder and chief executive officer of Browzwear, added, “The fashion industry has too long been wasteful and inefficient, and the very future of our planet requires companies like ours, those taking action and making a positive impact, to band together. This technology integration is just the first step in what we envision as a partnership that will accelerate the development of more sustainable solutions.”
And Enrique Silla, founder of Jeanologia, explained that the firm has been fully committed to reducing waste and preventing contamination of the world’s water supply, in addition to “keeping thousands and thousands of rejected samples and unsold styles out of landfills. At the same time, we both want to encourage experimentation and creativity, and through this partnership, we’re confident designers will find freedom along with responsibility.”
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