Jones Apparel Group is changing its name, slightly.
As of the end of October, the company will go by The Jones Group, reflecting the company’s brand portfolio, which includes not just Jones New York, but also Nine West, Anne Klein, Rachel Roy, Robert Rodriguez and Stuart Weitzman.
Its stock ticker, JNY, will not be changed.
“This new name embraces Jones’ heritage while signaling our vision for the future,” said Wesley Card, chief executive officer. Card said the company is well positioned to take advantage of its expertise in apparel, footwear, jeans, jewelry and handbags.
“With these resources, we can not only cultivate our existing brands to their full marketplace potential, but also discover and nurture new brands and design talent into high-demand, global branded businesses,” Card said.
Jones has $133 million in cash on its books and a history of acquisitions. This summer the company snatched up Stuart Weitzman.
For complete coverage, see Tuesday’s issue of WWD.