Kenneth Cole Productions Inc. hired Chris Nakatani, former corporate executive vice president of strategic planning at Perry Ellis International Inc., to be president of wholesale.

This story first appeared in the March 10, 2009 issue of WWD. Subscribe Today.

Nakatani will have sales responsibility for women’s and men’s apparel, footwear and handbags for all brands in the Kenneth Cole portfolio, as well as oversight of the planning, customer service and the field coordinator program.

The firm recently realigned its corporate structure and created a unified sales organization across categories. Nakatani’s role is redefined from that of Richard Olicker, who Nakatani is replacing. Olicker announced his departure last month.

Nakatani said this is a period of “significant opportunity” and he is looking “forward to leading the sales organization to new heights under its new unified structure.”

Before Perry Ellis, Nakatani spent eight years at Tommy Hilfiger, where he was president of sales and planning, and nine years at Polo Ralph Lauren Corp., serving as vice president of sales and merchandising of the home division. He began his career at Nordstrom.

Based in New York, Nakatani started Monday and reports to chief executive officer Jill Granoff.