The Kering Foundation unveiled two new partnerships on Monday to help fight sexual assault on college campuses in the U.S., expanding its ongoing effort to curb violence against women.
The social business We End Violence received the 2015 Social Entrepreneur Award in the Americas during a ceremony at the French Consulate on the Upper East Side. In addition, the Kering Foundation has partnered with Generation Progress’ initiative “It’s on Us” to try to help address the cultural dialogue about sexual assault on college campuses.
We End Violence seeks to change the behaviors that lead to gender-based violence and aims to create an environment where survivors of sexual violence feel safe to share their stories and heal. The group also strives to encourage men to see their roles in preventing violence and to build alliances that will embolden people to speak out.
We End Violence has directly aided more than 10,000 people since 2006.
Through its two-year commitment from Kering, which includes a grant of nearly $34,000 and mentoring from a Kering Group senior manager, We End Violence will build up a marketing and communications study. Marie-Claire Daveu, Kering chief sustainability officer and head of international institutional relations, said “Our jury was impressed by the strong expertise, leadership and strategic vision of its two founders, Carol Mosely and Jeff Bucholtz.”
In addition to the award for the Americas that was given in New York Monday, the Kering Foundation honored the Starfish Project, a socially responsible jewelry business supporting women with alternative employment and a range of holistic care services, as the 2015 winner in China.
As part of the foundation’s new partnership with Generation Progress and the “It’s On Us” campaign, the Kering Foundation will help produce and distribute Public Service Announcements and culture change initiatives on college campuses.
Highlighting the importance of such commitments, Laurent Claquin, head of Kering Americas and board member of the Kering Foundation, noted that in the U.S., one in five college women experience sexual assault. “College campuses are among the most dangerous places for women and it’s also the most important place to initiate behavior change,” he said.