Latest Revival is seeking to merge vintage, estate and contemporary jewelry into one chic, digital destination.

Launched Sept. 10 by founder and chief executive officer Dalia Oberlander, the new luxury e-commerce site — — features a vast range of jewelry labels, from Cartier and Van Cleef & Arpels to the younger contingent, such as Monique Péan, Eddie Borgo and Gaia Repossi. Prices range between $200 and $50,000.

“We’re redefining how jewelry is bought online and bridging the generation gaps typically associated with the industry,” said Oberlander of Latest Revival’s concept. Designed by the creative agency Hugo & Marie, the site combines traditional e-commerce with shop-able editorial content. It has the highly stylized look of an online magazine, and it features trend sections and a space devoted to contemporary designers, some of which are sold in partnership with Net-a-porter and Barneys New York. There’s also a focus on designer exclusives packaged as month-long offerings of vintage designer pieces. Chanel is the launch group for September, with a collection of gold pieces. Next up is vintage Lanvin, Yves Saint Laurent and masterwork watches by Cartier, Rolex, Patek Philippe and Breguet. “We’re predominantly working with well-known houses because people need to feel a level of comfort when buying jewelry online,” said Oberlander. “They want to know what they’re purchasing.” Everything is vetted by appraisers who have come through Sotheby’s, Christie’s and Doyle.

Oberlander herself has an extensive jewelry background. She grew up in New York City and Short Hills, N.J., with an avid jewelry collector for a mother and eventually went to work at Sotheby’s New York, specializing in client relations in the art and jewelry departments. In 2010, Oberlander founded Floramoon, an e-commerce consulting firm for the art and fashion industries. She’s known in such circles for her work as cochair of the Whitney’s Artists Council. A year and a half ago, she decided to focus on Latest Revival full time. For now, it’s an independent operation, though hopes to bring on a chief technology officer or chief marketing officer in the next year.

As a collector, Oberlander noticed that there was no e-commerce jewelry platform that sold across a range of markets and prices. Latest Revival’s current inventory includes an Alinari Stefano Pandora ring for $18,009 and a 1960 Cartier Diamond Bypass ring for $9,950. “It’s so compartmentalized,” said Oberlander of the online jewelry market. “There’s Beladora for estate and Net-a-porter for contemporary and certain people on 1stdibs for vintage, but no one’s really merging it all together. I think of myself as the consumer. I’ve always wanted a destination like this where everything is highly curated and 100 percent legit.”