CUSHNIE ET OCHS X LEE JEANS_7013_LOOK 1_FINAL (1)

Contoured sexy cuts and evocative denim pant silhouettes defined the Lee Body Optix x Cushnie spring 2019 collection that debuted today at New York Fashion Week. Homing in on Seventies-inspired styles and strategically shaded fabrics, the collection is centered on flattering a woman’s body by offering lean and long cuts that enhance the female figure.

Cushnie’s upcoming spring collection features a variety of denim styles, including jeans, a pencil dress, a crop top, and an enviable cutout jumpsuit. Its high-waisted elongated flare jeans showcase the Lee Body Optix technology at its finest, as its shading technique accentuates a long, clean line down the length of the leg. The collaboration seems like a natural fit: Cushnie’s aesthetic is “entirely centered around the female form,” according to the company.

Lee Body Optix’s nano-laser contouring technology elevates denim by way of its nano-laser anatomy shading method and strategic placement of seaming and pocketing. The garments are cut, shaded and contoured by using patterns created with its nano-laser technology cuts, Lee explained.

Patricia Shipp, a senior designer at Lee, described the inspiration behind the collaboration. “Carly and her team took the lead in creating the look of the collection. We were thrilled to work with the Cushnie team to combine their sense of cutting-edge, body conscience fashion, with Lee’s new Body Optix technology. In terms of denim-specific inspiration, high-rise is absolutely on trend. Flares have emerged as the breakthrough look of the season. Boyfriends are also continuing to trend as women look for options beyond the skinny jean. We also love the juxtaposition of feminine details like the ruffled sleeve on the crop top with the heritage of denim.”

Photo courtesy of Lee. 

And Cushnie’s entry into the denim market is a long-awaited venture. Carly Cushnie, founder and designer of Cushnie, told WWD,Featuring denim on the runway is something I’ve always wanted to do, as it gives me the opportunity to style my collection in a new light. The way that I personally wear Cushnie in my day-to-day life is paired with denim, and I’m excited to show our woman that the collection can be both dressed up and dressed down.” Cushnie continued, “The major resurgence of denim within the fashion industry today has certainly been a trending topic, but what I still feel is missing in today’s denim market is a collection that’s very sleek and refined — one that utilizes the fabrication in a more feminine, elegant way. I wanted this collection to be a response to that void, and I wanted to offer select nontraditional denim silhouettes in addition to pant styles.”

Shipp said Seventies-era trends undoubtedly influenced the core and development of the collection. “Retro fashion is huge right now, and you can see elements of the Seventies in the high-rise flare denim pants and crop top. The unique combination of curve-conscious denim along with the flowy legs and sleeves definitely draws inspiration from the Seventies.”

Cushnie told WWD, “[For] this season in particular, I drew inspiration from the lively, vibrant culture that was prominent in Seventies Jamaica, which served as the perfect starting point for me to play with color, fluidity, and to introduce denim in a really fresh way.” She added, “There are many elements of style in the Seventies that I continually reference, with each of my collections — an ultra-high waist and flared hems have become somewhat of a staple within my main Cushnie line, so I was excited to reinterpret those details in denim with this collaboration.”

For More Business News From WWD, See:

Backbone PLM Announces $8 Million Series A Financing Round

TechStyle Evolves Personalization Approach Via Clicktale Technology

Adidas Outdoor Sees Continued Growth, Debuts Fall Collection

Chemical Company Navigates Path Toward Sustainability for Denim, Textiles

Countering Counterfeits While Preserving Artisan Textiles’ Cultural Identity

load comments
blog comments powered by Disqus