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Fiber firm Lenzing, Spanish fabric producer Tejidos Royo and Guatemalan designer Juan Carlos Gordillo unveiled its Planet REhab Capsule, a sustainable apparel collection. The Planet REhab Capsule will be on display at Munich Fabric Start/Keyhouse at Bluezone on Jan. 29 to 31.

The international partnership is underscored by the brands’ joint objective to reduce their impact on the environment, the companies said, citing collaboration and responsibility as primary drivers for the creating the capsule, as well as the desire to discover more sustainable raw materials; scout and integrate new technologies, and adopt practices that reduce resource utilization and waste, according to the firms.

“The aim of Planet REhab collection is to illustrate that fashion can be both responsible and beautiful given the right supply chain partnerships,” the companies said. And Juan Carlos Gordillo, known for his “eclectic, artistic style,” used the companies’ products to design 15 women’s outfits “that celebrate life and nature with exceptional color flair and a decided Latin influence,” according to Lenzing.

“Planet REhab is my tribute to the ocean with its deep colors and flowing shapes,” the designer said. “The collection also protects the ocean because it is created from the sustainable fibers, fabrics, dyes and finishing techniques perfected by the Planet REhab companies. While many companies talk about being sustainable, these companies had the courage to actually create sustainable products and processes that benefit the industry, society and the planet. I hope this collection can inspire other designers to prioritize sustainability in their creative processes.”

Tricia Carey, director of global business development for denim at Lenzing Group, said the firm “is excited to unveil Juan Carlos’ Planet REhab collection, which is as beautiful as it is sustainable. Juan Carlos has proven Planet REhab’s premise that global collaboration of sustainability-minded companies results in gorgeous designs that are made with respect for the environment. Keyhouse at Bluezone is the perfect place to showcase this outstanding collection and the supply chain and manufacturing innovations that made it possible.”

Photo courtesy of Lenzing. 

The capsule uses sustainable fabrics from Tijidos Royo that incorporate Lenzing’s Tencel and Tencel x Refibra branded lyocell fibers made from recycled cotton scraps; Tijidos Royo said it creates “fabrics with values” that are in accordance with the United Nations Sustainable Development Goals. Fabrics were dyed using Recycrom technology from Italian company Officina +39; its sustainable dyestuffs range is made by reprocessing and transforming recycled clothing, fibrous material and textile scraps into colored powder, which is processed exclusively with sustainable chemicals. And laundry specialist Tontello, also based in Italy, finished the garments through its washing process that “significantly reduces the water and hazardous chemical consumption typically associated with denim finishing.”

“We strongly believe in this type of cooperation,” added Andrea Venier, managing director of Officina+39, Italy. “Planet REhab will be a model for positive change. Innovation, sustainable practices, clear information, transparency, and social responsibility are the pillars of our #trustainable concept. We are honored to contribute to Planet REhab, which exemplifies our commitments and also maximizes the synergies between companies that are investing in green innovations and a sustainability-oriented designer like Juan Carlos Gordillo. Planet REhab stands as a genuine call to action for the industry.”

Jose Royo of Tejidos Royo, added, “Companies who want to be in business one hundred years from now must become cleaner and more sustainable right now. Planet REhab represents the business model of the future. We were proud to take action with such a forward-thinking project, collaborating with companies as committed to sustainability as we are. This is the responsible approach that the textile industry must embrace to ensure the future of the business, the planet, and the people who come after us.”

“Environmental sustainability, energy savings and garment wholesomeness have been at the center of our vision, our research, and our production for many years,” said Alice Tonello of Tonello. “We are therefore very proud to participate, along with other prestigious companies, in Planet REhab because we believe that only through a greater awareness and sense of responsibility from those companies working “on garments” will we, all of us together, be able to plan a future where fashion, art, and design can continue to give us beauty, pleasure, and well-being.”

For more Business news from WWD, see:

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Fashion Brand Nicholas K Cites ‘Longevity’ as Key to Sustainability

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