Chantal Gaemperle

The U.S. maisons of LVMH Moët Hennessy Louis Vuitton are joining their European counterparts and signing on to the UN Standards of Conduct for Business today, guaranteeing the rights of LGBTQ people. (The company prefers the acronym LGBTI, which stands for lesbian, gay, bisexual, transgender and intersex.)

“All of our employees should be able to be themselves and be considered for their contribution, irrespective of other considerations such as their race, gender or sexual orientation,” said Chantal Gaemperle, the luxury giant’s group executive vice president human resources and synergies.

That sets into writing ideals the company’s U.S. maisons — Benefit, Belvedere, Fresh, Kendo, Marc Jacobs, Sephora and Starboard — are already striving to reach.

The standards of conduct commit the brands to:

  • Respect the human rights of LGBTQ workers, customers and community members.
  • Eliminate discrimination against LGBTQ employees.
  • Support LGBTQ staff at work.
  • Not discriminate against LGBTQ customers, suppliers and distributors while insisting business partners hold the same standard.
  • Stand up for human rights of LGBTQ people in the communities where they do business.

LVMH’s designers are already closely tied to the LGBTQ community, which often serves as a source of inspiration.

For instance, J.W. Anderson has helped lead the duality movement and Francis Kurkdjian has addressed gender issues with the Gentle Fluidity fragrance duo.

The Louis Vuitton brand has also repeatedly turned to transgender model Krow Kian for its women’s wear runway shows and featured transgender actress Indya Moore in the B Blossom jewelry campaign.

And LVMH overall updated its own code of conduct, which includes the fight against all forms of discrimination, in 2017 and translated it into 10 languages for worldwide distribution. It has also given all of its recruiters antidiscrimination training since 2011 and uses an independent firm to ensure discrimination in its recruiting is eliminated.

By the end of the year, the company will roll out a global training program covering both unconscious bias and inclusive leadership.

Louis Vuitton RTW Fall 2019

Krow Kian models a look from the Louis Vuitton rtw fall 2019 collection.  Giovanni Gianonni for WWD

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