By  on October 18, 2019

Earlier this week, Klarna, the Swedish global payment provider, kicked off WWD’s BeautyVest with a breakfast event swathed in a pink motif — no “bank blue” here. It was an intentional part of “the experience,” which was also the theme of the session.

More than just another fintech option, Klarna refers to itself as a “consumer acquisition tool,” introducing consumers to new brands on its company channel and creating a seamless experience at a crucial moment in shopping: the payment transaction. Klarna is now the largest fintech payment firm in Europe and since coming to the U.S. has seen more than six million individual users. Users, the company says, who keep coming back for more.

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