PARIS — LVMH Moët Hennessy Louis Vuitton said Monday it has devised standards for crocodile farming and applied them to three farms supplying a company-owned tannery based in Singapore.
The move comes amid rising interest from consumers about issues related to sustainability and animal welfare.
“LVMH has decided to set a new frame of reference by launching a new standard for the industry, whose regulations seemed insufficient to us,” said Jean Baptiste Voisin, strategy director for the luxury conglomerate.
The standards, which were drawn up and validated by NSF International, a U.S.-based independent product certification company, are built around goals of preserving species, animal welfare, working conditions for laborers and environmental protection, according to LVMH. They strengthen existing traceability requirements for tanneries, the company said.
LVMH took over Heng Long, its crocodile tannery, in 2011, and plans to apply the standards to the 20 farms that supply crocodile leather to the company by 2020. The farms are scattered across several continents, located in Australia, Zambia, Zimbabwe, Kenya, the U.S. and the Philippines.
LVMH said that Heng Long was granted certification by the Leather Working Group, a group of stakeholders in the leather goods industry that includes retailers, leather suppliers and nongovernmental organizations, in 2017.
The new standards for crocodile farming unveiled by LVMH are part of the group’s animal sourcing program that will be made public later this year, the company added.
Another French luxury conglomerate, Kering, late last year formed a partnership with the Savory Institute to apply the nonprofit’s “Land to Market” system for sourcing to the fashion industry, with a view toward promoting agriculture practices meant to reverse environmental damage and help build a circular economy for the industry.