Macy’s Inc. will build a 1.3 million-square-foot direct-to-consumer fulfillment center in Oklahoma to support its omnichannel strategy and fuel further online sales growth.

This story first appeared in the December 18, 2013 issue of WWD. Subscribe Today.

The site, located near the intersection of 76th Street North and Lakewood Avenue about 12 miles north of Tulsa, is expected to cost more than $170 million. Macy’s said the facility will have the latest technology in material handling equipment and warehouse management systems, and should start operating in April 2015, with the first orders shipping in summer 2015.

When fully operational, the center will employ approximately 1,500 full- and part-time associates year-round. Another 1,000 or more temporary seasonal associates are expected to be hired each year to handle the increased volume of orders that occur in the holiday season.

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“The rapid growth of Macy’s direct-to-customer shipments, rooted in our omnichannel approach to business, requires us to continue to strategically add fulfillment capacity so our customers can receive their orders quickly and efficiently. Customers today are shopping whenever, however and wherever they prefer — via stores, desktops and mobile devices — and we continue to invest to meet the customer demand,” said Terry J. Lundgren, chairman, president and chief executive officer of Macy’s. “We have rolled out fulfillment capability to 500 Macy’s stores nationwide, as well as built three major fulfillment centers over the past seven years. Our new Tulsa County facility will represent another significant expansion of our shipping capacity, particularly to customers in central and southern regions of the United States.

Orders originating from, the Macy’s app and Macy’s stores currently are handled by fulfillment centers in Goodyear, Ariz.; Portland, Tenn., and Martinsburg, W.Va., as well as by fulfillment functions at 500 Macy’s stores. Direct-to-customer orders originating from, Bloomingdale’s app and Bloomingdale’s stores are handled primarily by a fulfillment center in Cheshire, Conn., as well as all 37 Bloomingdale’s stores.