By  on December 12, 2017

HONG KONG — Former Ferragamo creative director Massimiliano Giornetti has taken the design reins at Shanghai Tang as the premium Chinese brand undergoes a revamp under new owners, which will result in an increase in prices, the transfer of production to Italy, and expansion into Europe with boutiques.

Shanghai Tang’s ambition to become a more influential and global brand was revealed Tuesday, alongside its spring 2018 collection, featuring an ad campaign with models Estelle Chen and He Cong.

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