Microsoft sees its hardware partnerships as working to create a “stage” for its software, which aims to help consumers and businesses live and work better. Now the software giant has teamed with Marimekko to add some fashion flair to that stage.
The companies have brought to market this week Microsoft Surface products — skins and sleeves — that feature the designer’s signature looks. The products include a Marimekko Type Cover (for Surface Pro) in Siirtolapuutarha or Kaivo. The companies said that Siirtolapuutarha (city garden) is designed by Maija Louekari and “is a brilliant line drawing that tells a tale of a journey from a bustling city to a lush, city garden overflowing with flowers and vegetables.”
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion