By  on February 20, 2018

MILAN — The Millennial is not a singular and distinct consumer, according to Armando Branchini, vice president of Fondazione Altagamma, emphasizing the category’s “different sensibilities, expectations and shopping behavior.”

The fifth edition of the “Altagamma Consumer and Retail Insight” was held in Milan on Tuesday, based on the True Luxury Global Consumer Insight by The Boston Consulting Group and the sixth Altagamma Retail Evolution study with Exane BNP Paribas, focused on identifying spending habits and platforms in the luxury range. Not surprisingly, online commerce emerged as a priority as did full integration between off- and online channels.

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