By  on October 26, 2017

Joanne Yulan Jong has seen it all — the lumpy warts and beauty spots — of the business, and now she’s laying her experience bare in “The Fashion Switch: The New Rules of the Fashion Business” (Rethink Press). Part confessional, part self-help book, it underlines just how many fashion businesses are still seat-of-the-pants operations, and aims to help designers and brands that are looking to make sense of — and money in — a consumer-driven market. It’s set to launch on Amazon on Nov. 27.

Jong, who’s been designing clothes since she was a teenager, has long been switching between left- and right-brain thinking: A graduate of Edinburgh College of Art and the Royal College of Art, she spent much of the Nineties and early 2000s working in Italy as a creative consultant for big manufacturers including Ittierre, Miroglio and Marzotto before joining Giorgio Armani as head of the Collezioni business.

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