By  on May 1, 2017

Expensive. Want, but not a need. Unnecessary.

Those were a few thoughts shared by Millennials in the latest Shullman Research Center study on “Millennials: Their Current and Future Need for Luxury.” The study was conducted in collaboration with the Luxury Marketing Council of Connecticut-Hudson Valley and sponsored by GenSpring Family Offices. It included an exploratory survey of 46 respondents and a focus group discussion with five Millennials. The concentration of the study was on two topics — how Millennials describe luxury and their current and future need for luxury products and services.

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