By and  on March 26, 2008

FINDING A NEW BALANCE: New Balance is making the leap from cult running brand to a competitor in the athletic arena with its biggest global ad campaign. Less than a year after Rob DeMartini took over as chief executive officer, the Boston-based company is tripling its media budget with a fresh ad campaign: “Love/Hate. This is the new balance.”

This story first appeared in the March 26, 2008 issue of WWD. Subscribe Today.

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