By  on May 29, 2019

For some fashion brands, “down to earth” has more than one meaning. And while sharing sustainability initiatives with consumers is apropos for satiating today’s market, there are a handful of brands that have quietly embraced sustainability over the years, but have humbly kept it close to the vest.

One of those brands is women’s wear lifestyle company Nicole Miller, named for its eponymous designer who launched the label in 1982. “I’ve always been passionate about sustainability,” said Nicole Miller, chief executive officer and head designer at Nicole Miller. “About 10 years ago, we introduced a line of men’s carbon neutral ties. Flash forward to my recent fall 2019 runway collection — which was centered around being sustainable — [and we reused] existing garments to create something completely fresh. I upcycled some vintage men’s cashmere sweaters that I found, and the design team and I slashed them, tie-dyed them, and embellished them. We plan to sell some of these on our site as one-of-a-kind pieces. I’ve been working with vintage denim as well. I cut it up for pockets and used the old waistbands as trim. I started using these techniques for spring, and I added a bit more of them for fall.”

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