Nike Inc. has drafted Jeanne P. Jackson, a member of its board since 2001, for the newly created role of president of direct to consumer.

This story first appeared in the March 9, 2009 issue of WWD. Subscribe Today.

Jackson is charged with driving the active giant’s global retail growth, through Nike-owned retail stores worldwide, affiliate stores and e-commerce.

Based in Portland, Ore., Jackson will report to Nike president and chief executive officer Mark Parker. Effective immediately, Jackson assumes the new post and vacates her position on the board.

“Jeanne is one of the most experienced and talented leaders in the retail industry and, over the past eight years, she has been a strong and visionary director for our company,” Parker said. “With her leadership, we will better position the company to execute an integrated retail strategy across our entire brand portfolio providing elevated consumer experiences globally.”

Jackson, 57, is founder and ceo of private investment firm MSP Capital, and was ceo of from March 2000 to January 2002. She served as president and ceo of Banana Republic from 1995 to 2000, and as ceo of Gap Inc. Direct from 1998 to 2000.