By  on October 12, 2017

LONDON — Browns is taking its show on the road with a new and fluid retail concept meant to pique the curiosity of 21st-century customers and nudge them to do more than shop, WWD has learned.

Browns East is the first store the London retailer has opened in two decades and marks a new chapter. It remains unclear how long the store will last at the new Shoreditch venue, but uncertainty is all part of the plan.

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