By  on November 15, 2018

The principle of customer retention might sound simple, but it’s often one of the most difficult things for a brand to do on its own. Optimove, founded in 2009 in Tel Aviv, bills itself as a science-first relationship marketing hub that implements a systematic approach to preparing, executing, measuring and optimizing a customer-relationship management (CRM) plan.

By combining predictive customer analytics, AI optimization technologies and a multichannel campaign execution engine, Optimove helps marketers deliver the right message via the right channel to every customer, every time. The result is happier, more loyal customers and significant increases in customer spend, engagement, retention and lifetime value.

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