By  on August 28, 2018

Blue jeans are going greener. And as consumers’ demand for sustainable apparel speedily increases, new technologies have enabled cleaner manufacturing processes for the much-loved fabric, allowing eco-conscious brands and retailers to integrate denim into forthcoming collections at long last.

For example, sustainable men’s wear brand Outerknown today launched its first-ever denim collection, debuting in three styles: mid-rise, slim fit and full cut. The firm was founded in 2015 by 11-time World Surf League champion Kelly Slater and creative director and designer John Moore with the objective to “create a connection between style and sustainability.” For its denim, the company uses 100 percent organic cotton from European mills Candiani and Isko and is partnered with Vietnam-based Saitex, a Bluesign-certified factory. Its jeans line is part of Outerknown’s SEA program, which stands for Social Environmental Accountability, a double-entendre acronym that nods to the firm’s environmentalism and Slater’s professional surfing career.

To continue reading this article...

load comments
blog comments powered by Disqus