By  on December 8, 2017

Stores across the country are shuttering and with a variety of new technologies and consumer preferences to consider, retailers should buckle up. But the beauty industry is at the forefront of innovation and its willingness to adapt means that it appears to be one category — in a sea of change — that’s thriving.

Case in point: A recent report by ContentSquare revealed that the cosmetics category has been triumphant. “We were surprised to see that cosmetics were by far the hottest item to buy during the holiday season, and was also the category with the least returns — 83 percent less returns than the average retail item,” noted Jonathan Cherki, founder and chief executive officer of ContentSquare.

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