Photo courtesy of the Pantone Color Institute.

Sparkling, bold and vivid metallics embody the Pantone Color Institute’s latest color collection, “Metallic Shimmers,” a new line of 200 hues that enhance its existing color system for fashion, interior and product designers.

Inspired by the return of the Seventies and Eighties trends, when “glam and glitter were on full display,” its new collection includes colors such as “Ice Palace,” “Golden Egg,” “Magnetic Blue” and “Purple Sequin.” Laurie Pressman, vice president at the Pantone Color Institute, said, “In a world of sheen and shine where the aim is to achieve an even greater degree of luminosity, metallic shine is being seen across every single category from fashion and furnishings to cars, consumer electronics and color cosmetics. The 200 new Metallic Shimmers colors were thoughtfully curated to enable a finish that is directional and chic with a timeless application.”

Here, Pressman talked to WWD about “Metallic Shimmers” and the influence of culture on color trends.

WWD: What inspired Pantone to create a color collection centered on pearlescent and metallic hues?

Laurie Pressman: We created our new Pantone Metallic Shimmers to enhance the utility of the Pantone Fashion, Home and Interiors color system. Being able to physically see how a finish will look on color versus having to imagine this same color with a particular finish is vitally important to any and all product creation. It saves time, energy and potentially costly mistakes.

We thought it was important to create a unique palette of color to address the growing demand for pearlescent and metallic hues. In a world of sheen and shine, where color, material and surface appearance come together for a more dramatic fashion statement, metallic finishes are becoming increasingly important. We are seeing this in all areas of design ranging from cosmetics, footwear and accessories to fashion apparel and home furnishings. This is true of the core metallic shades of silver, gold, bronze, copper and rose gold, as well as more colorful metallic shades in all tints and tones across the color spectrum.

Photo courtesy of the Pantone Color Institute. 

WWD: Is ”Metallic Shimmers” based on existing or emerging trends? 

L.P.: Entranced by luminosity, iridescence and holographic effects, our love for metallic and pearlescent finishes has grown. Inspired by new technical fibers, where colors seem to appear or disappear in light, and a love of kaleidoscopic color displays and illumination, metallic finishes are now key across the entire spectrum of color, making strong fashion statements throughout the design.

WWD: What about the influence of cultural trends?

L.P.: With color and culture intertwined, the influence of cultural trends played a significant role in our decision to create a palette of metallic shades specific to the fashion, home and interiors market. We continue to see the return to previous decades for inspiration, decades such as the Seventies and Eighties where glam and glitter were on full display.

The prevalence of our Insta-world was another factor. Metallic shades immediately capture and captivate the eye, which is a critical factor for standing out on social media, where we see the luminosity of metallic finishes as a key element being used to stand out. This propensity to stand out plays into the whole “more is more” and “maxtravaganza” mentality, so it’s certainly a strong statement for fashion, accessories and color cosmetics. Lastly, as we look to the future of robotics, AI or even just the world itself, metallic shades, whether core or colored, immediately convey a futuristic mindset.

Photo courtesy of the Pantone Color Institute. 

WWD: How does this color collection impact the textile industry at large? 

L.P.: Under the Pantone Fashion, Home and Interiors Color System umbrella, we offer material formats in cotton, polyester, nylon and pigment. For ease of cross material coordination, our cotton and pigment formats include the same 2,310 colors in a hard [pigment] and soft [cotton] material. To achieve a more saturated color appearance, we also offer color collections in polyester and nylon, nonorganic materials that are able to display greater color depth. The new Pantone Metallic Shimmers works alongside all of these other material formats within the Pantone Fashion, Home and Interiors Color System.

Pantone Metallic Shimmers is produced using a pigment coating that combines and highlights the true essence of color with a brilliant and luminous finish, which enables designers and colorists working in metallic with an easy-to-use collection of trend-right color references, aiding visualization and enhancing the reproduction process.

When it comes to the specific integration of the Pantone Metallic Shimmers color palette into textiles and soft fibers, Pantone Metallic Shimmers can be used for color application to a material, as accents for thread, or strictly as a color reference for how a particular shade will look with a metallic or pearlescent finish.

WWD: How would you describe the current state of the textile industry?

L.P.: We continue to live in a world of experimentation. The desire for stretch is growing, lace is getting smart and there is a growing demand for technical performance in wools. From new materials and high-performance yarns and fabrics, to the growing demand for sustainable, recycled and organic materials, there is no question that the only constant we see in the textile industry today is ambitious innovation.

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