NEW YORK — Kenneth Cole Productions Inc. named Paul Blum chief executive officer, effective June 20.

This story first appeared in the June 10, 2011 issue of WWD. Subscribe Today.

Blum, who had spent 15 years at the company and rejoined as vice chairman in March, is succeeding Jill Granoff, who left the company earlier this year. Since her departure, Blum was considered a front-runner for the ceo role. During his time at KCP throughout the Nineties and early Aughts, he was considered to have played an instrumental role in the growth of the company. Before returning to the company, Blum spent five years as ceo of David Yurman Inc.

“Since the beginning of our partnership 20 years ago, Paul and I have developed a tremendous ability to collaborate and achieve results,” said Kenneth Cole, who has served as interim ceo since Granoff’s departure and will continue in his role as chairman and chief creative officer. “With his deep knowledge of our brands and businesses, we are excited to restart this partnership and benefit from his broad range of experience. We look forward to demonstrating our capabilities as we emerge from a long period of restructuring, and to reinvigorate our plans for growth.”

Blum will report to Cole and to KCP’s board. “I look forward to working with Kenneth again and the very talented management team to capitalize on the tremendous opportunities to leverage its strength, and unique heritage in the global marketplace,” Blum said.