By  on November 6, 2019

MILAN — What the new generations want? This seems one of the most pressing questions circulating in the fashion industry, as Millennial and Gen Z international consumers represent 64 percent of the global population.

During the 24th edition of the Pambianco Fashion Summit, held at the Milan’s Bourse on Wednesday, Erika Andreetta, partner at consulting firm PwC, tried to answer the question, putting the focus on the habits of more than 2,000 Italian young people — 68 percent of them Millennials and the remaining Gen Z members.

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