By  on October 22, 2016

The latest Brand Keys survey on Loyalty Leaders, its 20th annual survey, shows some changes in the brands consumers are loyal to, perhaps in part also reflecting the influence of Millennials.

In the latest listing, the largest loyalty shift has been in more traditional areas such as apparel retail and athletic footwear. Of the 635 brands in 72 categories examined, digital technology, social networking brands and brands that facilitate digital technologies and social networking had the most Loyalty Leader brands, representing 35 percent of this year’s list of the Top 100 Loyalty Leaders. The methodology of the survey included assessments from 42,792 consumers between the ages of 18 and 65 from nine U.S. Census regions.

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