By  on June 19, 2019

With its Millennial-focused affordable apparel and frequent drops, six-year-old, fast-fashion start-up Pomelo may look to some like just an Asian version of Zara or Topshop. But peel back the curtain to the business and there’s quite a different operation ticking behind this company, which has gained the backing of retail juggernauts like JD.com and Thailand’s Central Group.

The digitally native brand was born in Bangkok as the brainchild of David Jou and Casey Liang and now has more than 350 employees. While for its first few years it operated as a pure online player, since August it has been expanding offline, working on what it hopes to be a true omnichannel solution in the fashion space.

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