Power to the People: Populist Spirit Sweeps Through Men’s Wear, With Empowered Consumer

With uprisings, political angst and the gilet jaune now the latest streetwear accessory, the upcoming men’s collections in London, Milan and Paris will unfurl against a backdrop of unrest as a populist spirit spreads across Europe.

Another brand of populism is on the rise, too: Fueled by Instagram and other social media, male shoppers are engaged, clued-up and demanding about their fashion like never before, craving newness and in some cases spending more than their female counterparts.