By  on October 2, 2017

For the first time in its 47-year history, Prince is serving up lifestyle apparel with a tennis-inspired spin.

Authentic Brands Group president Nick Woodhouse said, “When we bought the brand approximately five years ago, we had to do a little bit of fixing. It’s obviously a great global brand and it means a lot to tennis players around the world. And it has a tremendous heritage. The beauty of it was that it wasn’t tarnished in any way. It’s very evergreen, much like the color of the logo.”

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