By  on August 16, 2019

Undeterred by the sea of activewear labels, QVC will plunge in deeper with its proprietary Zuda label Monday.

Introducing brands is routine for QVC and HSN which has about 22 different categories for clothing. QVC’s most recent activewear introduction was a collaboration about a year ago, when Tracy Anderson for G.I.L.I. with Jill Martin debuted. QVC launched Susan Lucci’s signature activewear in April 2018.

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