By  on December 27, 2016

As online sales this holiday season are set to break records  — ComScore estimated an unprecedented $7 billion in online sales for Cyber Weekend alone — data analytics has revealed some hiccups in fulfillment as well as some important e-commerce best practices.

On the delivery front, analysts from supply-chain data firm Convey said in a report Tuesday that 1 in 25 “last-minute deliveries due to arrive by the 24th missed the Christmas Eve deadline” and that 1 in 5 consumers received late deliveries this season.

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