By  on December 19, 2016

PARIS — Didier Gasté hadn’t even incorporated Transaction Connect, his start-up that proposes a loyalty program using shoppers’ existing credit, before mid-September.  By mid-December he had signed a deal with Europe’s largest commercial real estate group, Unibail Rodamco, to pilot the service at an upscale mall west of Paris.

Contracts signed, pilots launched, financing secured, and a whole lot of exposure: the past three months have seen doors, and checkbooks, open for the ten fashion and retail start-ups who participated in the inaugural class of Galeries Lafayette’s Plug and Play accelerator.

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