By  on November 15, 2019

As holiday retail reports continue to predict early shopper disruption, what’s clear is the feeling that Black Friday is a far cry from what it used to be.

Once considered the official start of the holiday shopping season and a shopper’s measured opportunity to secure the best discounts, experts say Black Friday is more symbolic than significant in 2019. Now one of many retail holidays, rather than the “pantheon,” consumers and retailers alike are showing less pressure over promises of one-day-only deals.

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