By  on March 21, 2019

Gen Z is rising, and the up-and-coming demographic cohort that already boasts more than $143 billion in buying power is steps ahead of the rest of us, thanks to their keen sense of marketing and self-branding, social media savvy, and unbridled ambition for success.

And now, higher education will reflect the changing tides. Universities such as Savannah College of Art and Design created the Business of Beauty and Fragrance, or BEAU, in partnership with L’Oréal, to offer niche specializations for students who already know what they want. Its program is primed for a market that is ready: The global cosmetic products market was valued at approximately $532 billion in 2017 and may reach $863 billion by 2024, according to data by Zion Market Research.

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