By  on November 10, 2018

SHANGHAI — Another year, another Singles’ Day record.

Alibaba’s total gross merchandise value for the 24-hour shopping festival this year totaled 168.2 billion renminbi, or $25.3 billion at current exchange. At 3:39 p.m. this year, total GMV exceeded the record set in 2017. By end of play on Sunday, the company’s total GMV hit 213.5 billion renminbi, or $30.8 billion, with more than 1 billion delivery orders.

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