“Your fashion is killing my world.” That’s the slogan printed on T-shirts by Sonia Carrasco, the newly launched, eponymously named unisex and women’s wear luxury brand based in Spain that produces “100 percent sustainable” apparel.
For Carrasco’s very first collection, it’s a bold yet true statement. And that message, pointed to fashion industry titans that have not yet embraced sustainability — or at least made some attempt to pivot — could also be thought of as the brand’s raison d’être, as the company only works with 100 percent sustainable Ecotex and GOTS-certified fabrics and materials, entirely free of chemicals and plastic, working mainly with organic wool, organic cotton and recycled nylon, as well as organic dyes. And by employing an atemporal “on demand” model that prevents overproduction, each piece is manufactured in small local workshops in Barcelona and cut to size, taking about a week to manufacture in Carrasco’s studio.
Carrasco, 30, who has worked as a fashion designer for Alexander McQueen in London, Celine in London and Paris and Zara in Coruña, the young designer won the Pandora MFSHOW and MMOD Murcia Open Design Awards, and has been a finalist or nominated for several other prestigious accolades.
“We are not just another sustainable brand. That word is already losing its meaning,” says Carrasco, the brand’s creative director and founder. That’s why the brand’s inaugural collection is titled “33.394759,-124.969482,” which are the coordinates of “Plastic Island” in the Pacific Ocean — also known as the Great Pacific Garbage Patch that lies halfway between Hawaii and California — that is home to millions of tons of plastic waste, “making it an ongoing threat considered to be the seventh continent due to its massive size,” according to Carrasco. The designer says that each collection moving forward will be a new coordinate that focuses on a different environmental disaster, in lieu of more traditional titles.
Aesthetically, Carrasco’s style is minimalist, sleek and focused on contemporary shapes — the materials are luxurious, textured and follow a mostly neutral color palette. The collection includes 36 pieces that will gradually be made available for sale throughout the year, according to the brand. But when Carrasco claims 100 percent sustainability, she’s referring to every element of the brand’s product, from the clothes themselves to the packaging, tags and labels, which are made from fabric scraps and recycled ocean plastic bottles; additional fabric leftovers are used for a tapestry that is in the making. “Every time we create a collection, we point to a wound on our planet,” Sonia said. “We’re trying to do something new.”
And Carrasco proudly employs an all-woman team of seven, in addition to working with various NGOs that help women at risk for social exclusion. “We have radical transparency for our consumers. They know who made the garment and where it’s from. We’re really trying to be 100 percent.”
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