By  on January 2, 2018

Speed-to-market, fueled by technological advances, has been the winning strategy for many fashion firms over the last few years — and in 2018 will be even more key.

Getting product quicker isn’t exactly new, given the rise of fast-fashion brands such as Zara and H&M, which have a history of delivering new offerings to consumers on a weekly basis. And there’s also the new group of direct-to-consumer companies that are sourcing closer to home. One example is Turkish firm Trendyol, which Demet Mutlu, its founder and chief executive officer, said works with local factories that are just 30 minutes away from its offices, enabling it to design and produce some apparel items within a week’s time.

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