LONDON – It’s been a busy month for Stella Jean, the Italian label that’s rapidly building a commercial framework with an eye to international expansion.
Earlier this month the brand, which launched in 2011, signed a licensing agreement with Italian manufacturer Sinv, which will produce the brand’s women’s collections.
WWD has learned that Stella Jean and Sinv have inked a global wholesale distribution deal with Tomorrow London Ltd., beginning with pre-fall 2017 women’s collection. An announcement is expected this week.
Tomorrow, which has large-scale showrooms around the world, bills itself as a one-stop shop for the labels it represents, offering distribution as well as strategic advice.
Tomorrow also takes small stakes in some of the companies it represents.
It has a flagship showroom in Paris and spaces in Milan, London and New York. It distributes and advises more than 60 brands, including Marni, Oamc, Tibi, Facetasm, Frame, Steve J. & Yoni P, Markus Lupfer and Rebecca Minkoff.
Stefano Martinetto, Tomorrow’s founder and chief executive officer, said the showroom is “committed to support (Stella Jean) relentlessly to achieve the growth she deserves. Moreover, we are delighted to work hand in hand with Sinv Spa for the first time.”
Earlier this year, Tomorrow secured a new backer in Red Circle Investments, Renzo Rosso’s family investment company. Red Circle acquired a high single-digit stake in Tomorrow London, joining Three Hills Capital Partners, which invested 15 million pounds, or $21 million, in the showroom earlier this year.
A new designer floor will soon launch in the Tomorrow showroom in Paris, where Stella Jean will be featured. “We are increasing the size of our women’s wear designer floor with a newly designed layout that will allow our designers to build their soft shop fits,” in a multi-brand environment, said Martinetto.
He added: “The company is growing organically and we have a sizable financial capability to deploy on the market in order to accelerate our brands development as well as to capture investment opportunities.”
As reported Sinv will launch an online store for Stella Jean, which is set to debut with the fall 2017 season. In December, the designer will launch a capsule collection in collaboration with United Colors of Benetton.