Steven Madden Ltd. said Monday that it had signed an agreement with Mary-Kate and Ashley Olsen’s Dualstar Entertainment Group to make footwear and accessories for Olsenboye, their upcoming J.C. Penney Co. Inc. junior line.
The shoemaker did not disclose financial terms of the deal. It said it will design and distribute the collection.
Olsenboye, a Penney’s exclusive, will see a limited debut later this week and a full launch in spring 2010.
For complete coverage, see Tuesday’s WWD.