Brand-tailored pop-ups and industry expert panelists led the “WWD x Samsung Style Dimension,” a two-day event underscoring immersive consumer experiences and the blending of beauty, fashion and technology. The event took place at Samsung 837 in New York on Sept. 6 and Sept. 7. Style Dimension was held in partnership with Samsung 837 and The Estée Lauder Cos. Inc.
For the first time, Style Dimension was shoppable: Attendees could purchase products across all featured beauty brands and interact with pop-ups powered by Samsung’s technologies. Inspired by the “experience economy” that drives consumers to try before they buy and connect with brands digitally and socially, Style Dimension amalgamated personalization and technology to breathe new life into the beauty category.
Move over millennials, a new generation is coming of age.
At five years old, North West, the famous daughter of Kim Kardashian and Kanye West, has captivated the digital realm with her cross-generational appeal. Without a public Instagram or YouTube channel of her own, she’s too young to fully understand what a digital footprint is. And yet, hers is already wildly popular.
We’ve watched North West grow on Instagram and “Keeping Up With the Kardashians” and magazines — here, she poses for her first solo cover. Her distinct fashion sense belies her age, and lately, so does her eye for makeup.
West, whether she knows it or not, is at the forefront of a generation that is highly connected, engaged with fashion and beauty and individualistic in style. Called Alpha, signifying a new beginning, this age group is unlike any the world has ever seen.
And combined with Gen Z, their slightly older counterparts, their numbers are strong. According to the U.S. Census Bureau, in 2025, people aged 17 and under will comprise 43 percent of the U.S. population. Already, they are significant consumers of beauty: According to NPD, 69 percent of Gen Zers use color cosmetics and 68 percent have a skin-care regimen.
With numbers like that, Alphas and Gen Z are expected to have a sociocultural and economic impact equal to that of their parents or older siblings, the Millennials.
Read more on WWD.com, link in bio.
Report: @alexa_writes 📸: @jucophoto
set design: @lizzielang
hair styling: @chrisappleton1
Today we honor an icon, Karl Lagerfeld. Read WWD’s tribute to the late designer, whose prolific career has influenced fashion and culture overall for the last 60 years. Link in bio.
Following the news of Karl Lagerfeld’s passing, Chanel said it has appointed studio director Virginie Viard to continue the legendary designer's work.
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Karl Lagerfeld has died in Paris.
The designer, one of the most prolific, admired and multi-talented fashion figures of the modern age, worked tirelessly until the end, giving instructions to his teams for the Fendi fall ready-to-wear collection, due to take place in Milan on Thursday.