By  on September 14, 2018

Brand-tailored pop-ups and industry expert panelists led the “WWD x Samsung Style Dimension,” a two-day event underscoring immersive consumer experiences and the blending of beauty, fashion and technology. The event took place at Samsung 837 in New York on Sept. 6 and Sept. 7. Style Dimension was held in partnership with Samsung 837 and The Estée Lauder Cos. Inc.

For the first time, Style Dimension was shoppable: Attendees could purchase products across all featured beauty brands and interact with pop-ups powered by Samsung’s technologies. Inspired by the “experience economy” that drives consumers to try before they buy and connect with brands digitally and socially, Style Dimension amalgamated personalization and technology to breathe new life into the beauty category.

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