By  on May 13, 2019

Beauty lies in simplicity. And according to sustainable fashion brand Aday, simplicity and sustainability should — and can — go hand-in-hand.

Differentiated by its “uniforms” concept that takes the guesswork out of outfit creation — such as the paired utilitarian staples seen in The Monday, The Everyday or The Everywhere styled on its web site – Aday blends perfunctory dressing with purpose, enabling shoppers to swiftly don ready-made outfits whilst encouraging repeat wearing and the promotion of “seasonless” essentials. Aday told WWD that its mission is to lift the standards of clothing, in the hope that consumers will invest in fewer, more functional, versatile staples that can be worn anywhere, conveying the idea that you can “do more with less.”

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