Target Corp. will open 15 stores in 2015.
The new stores will include eight TargetExpress locations, one CityTarget site and six general merchandise stores.
Tina Tyler, Target’s executive vice president and chief stores officer, said, “Our store growth looks different today than it did five years ago, driven by guests’ expectations for ease and personalization in their shopping experience. Smaller formats like TargetExpress and CityTarget offer customized assortments and services to meet the needs of guests who are increasingly moving into urban centers.
“In our general merchandise stores, we’re embracing a test-and-learn philosophy, innovating with layouts and experiences and bringing digital and brick-and-mortar together like never before,” she said.
In addition to the previous TargetExpress openings disclosed for San Francisco, San Diego and St. Paul, Minn., Target will add two TargetExpress stores to the greater Washington, D.C., area and one to Chicago. The newest Target format averages 20,000 square feet in size. The discounter said it is looking to bring the format to other markets, including the greater Philadelphia area and Los Angeles.
The CityTarget format will open its first East Coast site in Boston, near Fenway Park. A second site is planned for Brooklyn, N.Y., in 2016 at the City Point development. This format averages between 80,000 and 160,000 square feet. There are eight in operation, including three in Los Angeles, two in San Francisco, and one each in Seattle, Portland, Ore. and Chicago.
The six general merchandise stores to be opened include one each in Westwood, Mass.; Kahului, Hawaii; Kailua, Hawaii; Lake Bluff, Ill.; Fort Worth, and San Diego.