Performance and technical “second skin” fabrics are leading upcoming textile trends, replete with a sharpened focus on meeting consumers’ heightened expectations for sustainable, utilitarian apparel. And as performance apparel swiftly evolves into a viable fashion category, designers are challenged with the task of creating high fashion looks with no-frills function.
The performance apparel market saw an uptick of 5 percent from 2017, reaching $26.3 billion in 2018, with outdoor specialty apparel up 2 percent this year, totaling $2.5 billion. Brands in the category with sales up double digits in the last 12 months include Patagonia, Arcteryx, Obermeyer, Canada Goose, Kuhl and Descente, all according to a report by NPD.
Super-influencer @chiaraferragni doesn't miss a beat— or a party. Last night, she inaugurated Pomellato's newest boutique on Rodeo Drive, decked out in bling from the jewelry brand. At the event, Ferragni took some time to sit down with us to discuss motherhood, being a newlywed, and the hotly-anticipated documentary she is currently filming.
Photographed by @chelsealaurenla
As the conversation around sustainability only grows stronger in fashion circles, Everlane has made a new declaration: it’s saying goodbye to virgin plastic. The company, whose ethos is all about “radical transparency,” in terms of pricing and ethical factories, plans to be completely free of virgin plastics by 2021. “We’re producing millions of units and every unit that goes out is wrapped in plastic,” said founder and CEO, Michael Preysman. “At the beginning, it was like, ‘Hey, let’s just take off all these plastic bags.’ There are a lot of complications to that. Everything you buy in the world comes wrapped in plastic when it comes out of the factory.”
Meet Flamingo. The direct-to-consumer brand is Harry’s first foray into products designed specifically for women. The line goes beyond shaving, venturing into a space that is typically relegated to darker corners of the drugstore — at-home waxing. #wwdbeauty