By  on August 10, 2018

As membership-driven fashion brands gain traction, businesses are evolving to attract and retain customers whose loyalty is subject to consistency and convenience. And now, brands are relying on retail data and savvy backbone technology systems to enable authentic and long-lasting relationships with shoppers.

Positioned in this space is TechStyle Fashion Group, a self-described technology-first company that owns “membership commerce” brands such as Fabletics, ShoeDazzle, JustFab and FabKids. The company links personalization and membership across its portfolio of brands to create a more improved shopping experience for consumers.

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