By  on December 18, 2017

Superinfluencers. Brand builders. Converters.

These were some of the most popular buzzwords thrown around this year, as the use of influencers went from a fun add-on to mandatory for any brand wanting to maintain relevancy — even the most traditional of retail businesses. Partnering with content creators is no longer optional for fashion and beauty firms, which enlist this group to amplify launches, ad campaigns, events and more.

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