By  on October 21, 2019

Omnichannel commerce is about meeting your customers on the channels and platforms of their choice, with fast and smooth transactional experiences. It’s the expectation from consumers for how commerce will happen.

The challenge for retailers is that omnichannel commerce isn’t a one-size-fits-all strategy. It’s different for every retailer, depending very much on their customer base as well as business model. So, how do you figure out what your approach should be? What do you need to take into consideration? Here are four pieces of advice.

To continue reading this article...