HONG KONG — For years, new entrants to the Chinese online market relied on Tmall to reach shoppers. After all, the Alibaba-owned marketplace is the leader by a wide margin in the online shopping game. Brands that set up official storefronts on the site can gain access to its users — who spent $463 billion there last year alone.But breaking with the norm, Coach last month decided to close its store on the site, opting to set up shop on mobile app WeChat instead. One of the first Western brands to try Tmall back in 2011, the company abandoned the site in favor of joining Cartier, IWC, Montblanc and Longchamp on the Tencent-owned WeChat platform.
Other luxury brands, such as Dior and Bulgari, have dipped their toes in the WeChat commerce waters with limited-edition promotions. Both brands launched sales promotions on the platform in conjunction with the Qixi Festival, commonly known as Chinese Valentine’s day, back in August.
Cosmetics entrepreneur Charlotte Tilbury came face to face with one of her inspirations when Queen Elizabeth handed her an MBE, or Member of the Most Excellent Order of the British Empire, at Buckingham Palace earlier today. #wwdbeauty
Stella McCartney has been designing wedding looks for customers, friends, family — and herself — for years.
And now, leveraging the success of the dress she designed for the Duchess of Sussex’s wedding reception in May, McCartney is launching, Made with Love, a bridal line including eight dresses and an ivory tuxedo, reports @natalietheodosi . “I feel very protective over the bride, because I know what it was like when I got married, and for me to do my own wedding dress. There are moments that are so personal and private, so emotional and loaded with many different issues,” McCartney told WWD in an interview in June. “I think we are really blessed to have the emotional trust with a woman. She’ll come in and feel the love that we put into everything. What she chooses can be conventional or unconventional. It’s a personal experience.” #wwdnews